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| JSW Steel ropes in Rishabh Pant as brand ambassador | ||||||||
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JSW Steel, India's premier steel producer, has signed Indian cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron + color coated sheets & JSW Neosteel TMT bars, for a three year period. Commenting on his association with JSW Steel, the cricketer said: "I am very happy to partner with JSW Steel. I sincerely believe that this is the beginning of a very long and exciting association. It makes me proud to partner with a world class company like JSW Steel whose leadership journey, innovative products and future-ready capabilities I have always admired."
JSW Steel is planning an integrated marketing campaign for JSW Colouron+ & JSW Neosteel featuring Rishabh Pant, expected to Go-live by mid-February 2020. The marketing campaign has been conceptualized by Ogilvy & Mather and showcases product attributes whilst also featuring Rishabh Pant in an interesting & engaging way. | ||||||||
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