Prime Minister Modi joined the micro-blogging site way back in January 2009 when he was serving as the Chief Minister of Gujarat. However his popularity soared after he took charge of 7, Lok Kalyan Marg as India's Prime Minister in 2014.

 

Despite consistent political attacks from the opposition, Prime Minister Modi gained a whopping 10 million followers in less than a year, taking his follower count to 60 million. Last year in September, his follower count on Twitter stood at 50 million.

 

He uses this platform to the hilt to communicate with not just other world leaders but fellow Indians, informing about his address to the nation or policy decisions like the recent economic package for 'Atmanirbhar Bharat'. More or less all his public addresses are beamed live on Twitter for all to watch on the go. He also occasionally responds to fellow twitterati, when they tweet tagging him.

 

Unlike other Indian politicians, PM Modi uses every aspect of Twitter to communicate. Recently, he changed his display picture with a towel wrapped around his face to communicate a message for the importance of using masks during this coronavirus pandemic, to his then nearly 60 million followers. Before the 2019 general elections, when Congress hurled charges of corruption in Rafale deal, which later were dismissed by the apex court, PM Modi used the prefix "Chowkidar" to his Twitter name to suggest he guards the nation's resources as a "chowkidar".

 

Modi who has been insisting upon digital India, has also been active on other social media platforms like YouTube, Facebook and Instagram as well, where too he has a growing followers. On Instagram, where he posts his photos and short videos, he has 45.3 million followers. On Facebook and YouTube, he has 45 million and 6.92 million followers respectively.