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Virat Kohli ahead of Messi , Ronaldo

Pics: Virat Kohli second most marketable athlete ahead of Ronaldo, Messi

The surveying organisation describes Kohli as the complete 21st century cricketer. They go on to add that the Delhi-dasher's game is classical but with contemporary bite, his mentality tuned to sporting distinction and the needs of a shape-shifting media.

 
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