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The KKR's jump pits them against Sourav Ganguly- fronted consortium of which Spanish team Atletico Madrid is also a part. The ownership of the franchise will be known only after validation of the bids. A franchise is expected to incur an estimated a loss of Rs 50 crore in the first three years with Rs 30 crore deficit in the very first year itself. The economics of the league favour a long player who has the perseverance and patience to bear the scant financial dividends.