PICS: Projecting Nano as cheapest car was a mistake

Admitting that Tata Motors made a mistake in the marketing and positioning of the Nano, he said: "It became termed as a cheapest car by the public and, I am sorry to say, by ourselves, not by me, but the company when it was marketing it. I think that is unfortunate." He further said: "I always felt that Nano should have been marketed towards the owner of a two-wheeler because it was conceived giving the people who rode on two-wheels with the whole family an all-weather safe form of affordable transportation, not the cheapest."