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  Rashtriya Sahara Roznama Sahara
'Baahubali 2': Hype by makers, expectations by fans touch new highs
Last Updated : 27 Apr 2017 07:23:19 PM IST
(File Photo)
(File Photo)
 

Why did Kattappa kill Baahubali? An enigma that has been on the mind of every Indian since the last 21 months, will finally get unveiled on Friday with the release of "Baahubali 2: The Conclusion". If trade pundits and films experts are to be believed, filmmaker S.S. Rajamoulis magnum opus will set new benchmarks in Indian cinema.

Released in July 2015, ‘Baahubali: The Beginning' -- the first film in the epic fantasy franchise -- raked in over Rs 600 crore at the box office while leaving fans amazed with its grandiose sets, unprecedented action sequences and astounding storyline. Thus, fans across the world keenly await "Baahubali 2", which will release in Hindi, Tamil, Telugu and Malayalam in over 6500 screens across India.

The film features Prabhas, Anushka Shetty, Rana Daggubati and Tamannaah in the lead.

"I have sky high expectations from ‘Baahubali 2: The Conclusion' and I believe it's going to make records. Expectations from first film were not that big. Despite that‘Baahubali: The Beginning' worked so well. The way it performed is the reason why expectations are so huge from the second part," Mumbai-based distributor Rajesh Thadani told media.

"This film has the potential to create new benchmarks in cinema. There have been films in the past which have had big hype, but ‘Baahubali' is an exception. It will definitely open doors for the southern industry in other regions," Thadani added.

Trade expert Taran Adarsh said "Baahubali 2" will get a "hurricane" at the box office, which has not witnessed huge footfalls for the last few weeks now.

"The weather may be hot and humid, but the box office is ice-cold... Await ‘Baahubali 2' to reactivate film business... Expecting a hurricane at the box office," Adarsh tweeted last week.

In north India, Delhi-based distributor Joginder Mahajan is expecting a "miracle" with the film.

"Advance booking for the film is doing great. There are discussions going on between exhibitors and distributors regarding the profits in north India. The hype of the film is really huge amongst the masses. It might break all the records at the box office," Mahajan told media.



Ashish Saksena, COO-Cinemas, BookMyShow said that they are witnessing an "unprecedented advance booking" for "Baahubali 2".

"We have already sold over one million tickets across languages, even when the bookings have been live for just over a day. Though the film is largely perceived to be loved by South Indian audience, the response from Hindi speaking markets has been highly encouraging as well," Saksena told media.



IANS
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