Speaking after laying the foundation stone of IIM-Sambalpur's permanent campus in Odisha through videoconference, the Prime Minister said: "This is the perfect time. Today's start-ups are tomorrow's multinationals. These start-ups are emerging in Tier 2 and 3 cities. These start-ups will play a big role in establishing multinationals." Modi said that the scope for start-ups is expanding. "You have to prepare yourself for new possibilities. Our youths are responsible for giving 'Brand India' a new global identity." The Prime Minister said that Indian Institute of Management-Sambalpur has to showcase its strength to the country. The new campus would help strengthen the potential of Odisha's youths.